Jury member

Pia Long US

Pia is a Finnish-born, UK-based perfumer who views scent as a form of communication and perfumes as bottled stories. With an upbringing and education rooted in studying languages, translation and writing, she approaches her craft with an instinct for the cross-modal nature of perfumery.

Interpreting a client brief to an evocative scent, she conjures imaginative experiences for multitude of product and project types.

A London College of Fashion graduate, she is a member of the International Society of Perfumer Creators (ISPC), on the executive board of IFRA UK, the perfumery unit educator on the Society of Cosmetic Scientists Distance Study Diploma course and a recipient of the Septimus Piesse Award for Exceptional Vision from the Institute for Art and Olfaction.

Pia’s journey into fragrance started in the 1980s and she has gathered valuable experience across almost the entire value chain. She has over 40 fine fragrances and several dozen other product types currently on the market and is most at home in the lab or the library.

Her debut book, Demo Accords was a first: a multidisciplinary political protest book with ten fully published perfume formulas accompanied by thematically linked essays.