Mitti Parfum
Small-batch fragrances that transform South Asian memories, traditions, and rituals into contemporary olfactory stories.
About this exhibitor
Named after the Hindi word for soil, Mitti Parfum is a family-run perfume house founded by Ridhima and perfumer Neerav. Rooted in South Asian heritage and hand-poured in Delaware, the brand explores the space between ancestral traditions and modern life, drawing inspiration from petrichor after the first rain, sacred rituals, cherished family memories, and the scents of home. Every fragrance is crafted in small batches using rare, ethically sourced ingredients, celebrating storytelling over trends.
Mitti Parfum is a bridge between generations, cultures, and identities. Each creation is a love letter to South Asia – capturing memory, emotion, and belonging in scent while inviting the wearer to reconnect with their own stories and create new ones through fragrance.
