Free Yourself

Free Yourself creates fragrances that inspire presence, emotional well-being, and a deeper connection to yourself through the transformative power of scent.

About this exhibitor

Free Yourself is an independent American fragrance house founded by Jeff Miller and Todd Thurman, bringing exceptional perfumery together with emotion, storytelling and ritual. Created with acclaimed perfumers Ralf Schwieger, Mathilde Bijaoui, Maud Chabanis and Xavier Blaizot in France and the United States. Its fragrances are crafted to be beautiful to wear, distinctive in character and deeply personal.


The Elements Collection explores nature’s forces and their resonance within us, from the green, atmospheric AETHER to the coffee, incense and resinous warmth of NUMINOUS. The Mindful Collection celebrates the richness of everyday experience through SAVOR, AWE and VIBE: the pleasure of savoring, the wonder of discovery and the energy of connection.


Inspired by Positive Psychology, Free Yourself invites a more personal relationship with scent. Inside every fragrance and candle box, the signature Wordblock offers 300 words to explore: pause, choose the word that speaks to you, and carry it into your day. Thoughtful craftsmanship extends to hand-thrown ceramic candle vessels made in Vermont and designed for lasting use. Each creation is an invitation to discover, express yourself and create space to flourish.



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