
Paradox of Cloud
May 24, 2026
Saman Elyass
— Founder & CEO
This article is about a multi-disciplinary olfactive collaboration between Dirista and SDVVVorks about the metaphor of “Cloud” in the natural and digital sphere.
Clouds have always existed between presence and disappearance.
Weightless yet heavy, visible yet untouchable, physical yet impossible to hold. Today, the metaphor has evolved beyond the atmosphere itself. The cloud is no longer only weather — it has become infrastructure, memory, identity, and invisible storage for modern life.
Could we explore this paradox through scent? Is there a window we can look into?

"Window" by Zero Take
Clouds and Philosophy
Clouds have been in philosphical matters as long as human kind can think of.
In thought patterns, where it’s blurry and distorted.
In metaphorical aspects such as whimsical, or mindfullness.
For example, Martin Heidegger mentions that clouds were not simply atmospheric forms, but metaphors for how existence reveals itself naturally and without force.
The comparison, that clouds belong inherently to the sky, and that language belongs to human existence — is emerging, shifting and possibly dissolving as an extension of being itself.
Scent acts as a bridge between those two hemispheres

UNKNOVVVN CLOUDS
The atmospheric cloud above us, and the invisible digital cloud surrounding us.
Lately, i came across a multi-disciplinary project called “ UNKNOVVVN CLOUDS” It’s a collaboration betwen young and talented perfumer Joseph Constantin, with his brand Dirista, and Saloranta & de Vylder, a small Art Label and performative arts collective under the name “SDVVVorks”. They both come from Sweden.
Over the past decade, Saloranta & de Vylder have explored both physical and digital clouds through performance art, AI, blockchain experimentation, and contemporary circus. The cloud became more than weather — it became infrastructure, memory storage, virtual space, abstraction, and disconnection.
Joseph Constantin, famously known for his stunning perfume “Beneath the snow” which is a contrast melody between dark and light, with a signature “lingonberry” accord.
Notes
The notes are:
White musk, jasmine, anis, patchouli, white tobacco flower
100 bottles made.


The metaphor
The perfume itself has a very beautiful opening, and i would say that is more of a shapeshifter. It can sometimes feel dense, sometimes light, and sometimes very airy.
It has this dreamy element that occurs the more you sniff it and the more you get familiar with it, you see resemblances with this hite-musky-clean accord to it, that usually can be found in the “White-musks” of Abdul Samad Al qurashi, but much more mature and effervescent.
Trajectory
The patchouli is very grounded, and never overpowers at all. The linear aspect of a clean-scent is not boring and in this case it’s actually very refreshing.
At times, there’s a prominent juicy-effect that comes out from typical freshies, such as aqua di gio pour homme, which is a classic
And then in the drydown becomes more of a seaside-aquatic-airy component that lingers very nicely on the skin


Cloud
At first impression, it is very mixed, and there’s alot of things going on. Depending on the wearer, it could be anything colourful.

Opening
Burst of juicy-ness intertwined with the softness of patchouly underneath. Blurryness inside the cloud”

Clarity
The bright opening slowly becomes clarity and gives way for soft-white-clouds.

Closure
Total clarity interceeds, and a safe pillow is your only seating after being in the clouds